Poorly written documents are a pet hate of mine, be it a letter, an email, a flyer or a web page. If it’s badly written it really winds me up and I want to jump in and sort it out. In this day and age, your website is your weapon. A bad one will put off potential customers. I was looking through a page on a website recently and there were some 15 errors in 3 short paragraphs! Sorry, but it just gives the impression of a back alley business run by a dodgy dealer and you certainly won’t want to buy their service or product!
Your website is often the first point of contact with a customer. Don’t make school boy errors, get an expert in to help you.
- Firstly, it needs to be found easily
- Secondly, it needs to look professional
- Thirdly, content is key
So, where does a virtual assistant come into the picture. Well, this particular virtual assistant can help with all of the above.
To be found, your website needs to employ SEO techniques (Search Engine Optimisation). I know a bit about SEO – it’s really worth investing some time and money in this. After all, what is the point of having a great website if nobody can find it? Do your homework and find out what words people are using to search for particular services. Don’t make assumptions. Just because you use a specific term for a service, it doesn’t mean “Joe Public” uses that term. I discovered some startling statistics when I starting investigating this for my own business.
Your website needs to look good or nobody will want to employ your services or buy your products. My website is a word press one and I think it looks pretty darn good. With some expert branding and specialist support, your website will look amazing. First impressions count so make sure you make a good one. I can put you in touch with a great designer as well as a word press expert and together we can make your website look amazing.
So people have found your website, they like the look of it, now you need to hold their attention. The content must be well set out, easy to read, accurate and – please – no errors! Give me 5 minutes to review your content and, 99 times out of 100, I will find errors! I promise.
Effective communication forms the foundation of every successful business. A poorly written business proposal can mean the difference between success and failure. A poorly composed management email can destroy staff morale in a second. A badly worded letter can alienate your customers.
Don’t risk your reputation – get the experts in. With many years of experience in writing communications, JomyPA Limited can transform your business – take a look at some of my testimonials.
So endeth the sermon. Enjoy the long weekend all.